Felicia Ruiz, with her extensive knowledge of the wholesale industry, became a partner with Rosa Thurnher and Regina Weir in May 2015. Upon graduating from Georgia Southern University with a BS in Fashion Merchandising & Apparel Design, Felicia began her career in a Multi-Line Wholesale Showroom in NYC’s Fashion District. After moving to Atlanta in 2006 she worked as the National Merchandise Manager for Mellow Mushroom’s corporate office managing their Merchandise program for 100+ locations nationwide. Continuing her career in wholesale apparel, Felicia began working as an Independent Consultant in 2011 working with new designers, and start up fashion companies from Atlanta to Savannah, and St. Louis.
A former team mate of Factory Girls, she specializes in bringing brands from conception to retail and e-Commerce.